This year’s Viva Sounds conference offers a street-level dive into the world of independent music, featuring panels, interviews, and workshops, with bags full of experiences and insights.
Get a view of the fun stuff, the challenges, the opportunities and the know-how drawn from experience. Let’s get up close on the enthusiasm, the good practises – and the pivotal role of indie entrepreneurs and labels from a ground-up perspective. And yup, lots, lots more.
Plus, and probably the most important, this is where you can meet the people you’ll be doing fun stuff with moving forward. This is our time, your time, our thing, the we-thing, this is where we meet. Get into it, bring a smile, an open mind and get ready to catch new music, new knowledge and new friends.
You’re welcome!
THURSDAY @ 2LÅNG – FULL PROGRAM – VIVASOUNDS.SE
11.00 – Doors
Please come early for check-in, a free croissant and some coffee. And there’s more to go with that, coffee is just a perk.
11.15 – Program start:
THE (NOT-SO) SUPER IMPORTANT VIVA INTRO
11.30 – Panel:
STUBBORN, DETERMINED AND INTO IT!
“Eldsjälar” (fire-souls in Swedish) are essential in small and mid-size cities. They create spaces for people, music, and expression, and often risking their own money …
12.30 – Presentation:
WHAT IS THE MUSIC CITIES NETWORK, AND HOW CAN YOU ENGAGE?
The Music Cities Network connects all music city stakeholders—policy makers, city marketing strategists, industry professionals, and artists …
12.45 – Panel:
DOES IT TAKES AN IDIOT TO RUN A INDIE LABEL?
Indie labels are essential for what’s to come, offering creative freedom and building careers that major labels often overlook, far from the mainstream …
14.00 – Case study:
HOW TO RELEASE A NEW ALBUM WITH IDLES
Let Partisan Records takes you behind the scenes of the release journey for IDLES’ latest album, TANGK …
15.00 – Panel:
SYNC OR SWIM
Lots of bands and artists got streaming numbers on par with buying a quarterly pizza, and the money from shows is not always enough to pay rent. But – sync opportunities in film, TV, ads, and video games can offer both hard cash and visibility …
16.00 – Panel:
THE SHAPE OF LIVE MUSIC TO COME
Costs for organising and promoting live music have soared recently, with pressures from rising fees, VAT, rent, travel, utilities, and creeping gentrification. These challenges strain even the most resilient promoters—the ultimate risk-takers …